The company

Chimp & Zee have locations based in Ushaka Marine World in Durban and another between Midrand and Johannesburg. They build and operate adventure activities like zip-lines, freefall jumps and rope adventure parks throughout South Africa.

The challenge

Chimp and Zee already had a website, so we were tasked with upgrading it have a a more modern look and feel as well as improved functionality and usability.  Because the client provided the design assets that we needed to work with, we were allowed to focus purely on the development side. The site was developed using our very own LSX WordPress theme which makes it fully responsive, displaying perfectly on every display size and device. 
One aspect that was left to us to design were the call-to-action buttons, which we designed to make clear to the user where they should click (or tap, on mobile) to complete bookings on ActivityBridge, make enquiries or to get in touch with one of the two Chimp and Zee locations – their Reptile Park is in Johannesburg and their Rope Adventure Park is in Ushaka. We created separate enquiry forms for the two locations using Caldera Forms so that when a form is filled in on a particular location page, the visitors information would go to the appropriate office and send the enquirer a notification of receipt tailored to that location. 
When visiting the site form a mobile device, tapping on the “Call” button we built will open a devices dial-pad with the phone number of the relevant branch. 
Instead of using the default WordPress image gallery function, We used JetPack image galleries because they provide a  wide variety of different gallery styles, allowing us to find the layout that worked best according to the assets provided to us by the client.

The Solution

LightSpeed built a fully responsive website that showcased the Chimp and Zee adventure activities in an attractive and easily navigable manner. We designed and implemented call to action booking buttons on appropriate pages to increase inquiries and have displayed galleries of images portraying the activities in action to further entice site visitors to become visitors to the parks themselves.

The Results

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